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by Joy Thompson
Small businesses have the ability to get an edge online if they explore all of the marketing options available to them. As the technology of mobile devices improves, advertising opportunities also improve. Here are some of the top mobile marketing methods to be aware of:
1. Offer a Mobile App
Offering a mobile app for your customer base adds another dimension of awareness in the marketplace. You don’t need an industry-leading app, but simply having one adds a lot of value to your overall marketing push. Keep in mind, an app may not be perfect for every industry.
2. Text marketing
Engaging in a casual and friendly text marketing campaign can effectively market your products when on a limited budget. Everyone has a smartphone nowadays, so reaching large population segments shouldn’t be a problem.
3. Create a Mobile-ready Website
A poorly optimized website for mobile devices will leave mobile users frustrated and unable to take advantage of the products you are offering. Ensure a mobile-friendly website is created that supports those on a mobile device. In addition, Google and other search engines are taking preference mobile sites because it is estimated that 60% of users on the web are using a mobile device.
4. Add a Mobile Payment Option
For a comprehensive mobile buying experience, mobile payments must be added. It would be unacceptable if the buyer was ready to buy but could not do so because there needs to be more functionality.
Is your website mobile-friendly? Give us a call, and we’d be happy to bring you into this mobile world!
FAQs
What is mobile marketing?
Mobile marketing refers to advertising activities promoting products and services through mobile devices, including tablets and smartphones. The marketing campaigns are designed to cater to an individual’s location by utilizing modern mobile technology features such as location services.
What are some popular mobile marketing methods?
Mobile marketing strategies encompass several crucial types, including SMS, social media, location-based, proximity, and in-app marketing.
What is mobile marketing vs digital marketing?
Digital marketing refers to utilizing digital channels, such as websites, social media, search engine advertising, and email, to connect with customers and promote products or services. Mobile marketing is a subset of digital marketing that focuses on reaching customers who use mobile devices to access information.