It’s no secret that ChatGPT has entered the scene in 2023. With universities installing AI screening software and business owners raving about the new tool to help with writing and brainstorming tasks, people everywhere are exploring its capabilities.  AI may be all the buzz right now, but it’s nothing new.  read more

Regular website pages and landing pages are both key elements in creating an effective website and online marketing campaign. But what is the difference between a landing page and a website page? A regular webpage and a landing page are distinctly different, regarding accessibility, navigation, format, and purpose. Understanding these read more

Social media marketing is a crucial element in every successful digital campaign. 7 in 10 people on Facebook and 6 in 10 Instagram users check their social media accounts on a daily basis. Consumers utilize social media to read reviews, check the news, explore new products, and browse for entertainment. read more

Have you ever thought about the journey your customers take before ever coming across your business? Knowing what to look for in a digital marketing agency makes more sense when you understand how digital marketing works for businesses.  One way to look at digital marketing is by seeing your business read more

There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search read more

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement read more

When we look at something grand from the outside perspective, we often miss out on the beauty of all the hard work that went into creating it. Disney+ is just the type of service that would have seemed like a foreign concept merely a generation ago, and given all the read more

The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a lot read more

The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With a read more

Rebranding doesn’t have to be a daunting task for your business. Even something as simple as a digital logo redesign can overhaul your company’s identity and completely reshape the impressions made on both your potential and existing customers.  It is important to recognize that as businesses continue to thrive and read more