When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing read more

Investing in a website is a big decision for your business. Afterall, your new website will be the first engagement point for the majority of your customers. After over 17 years in business, we’ve seen it all. To help make your decision a little easier, we’ve put together some questions read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all read more

To be optimized for search engines, websites must be trustworthy and high-quality while also meeting performance requirements — such as loading fast on all devices and being formatted correctly for desktop and mobile screens. Accelerated mobile pages (AMPs) help fulfill this need. Here’s why you should be using them. Make read more

Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to read more

At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook read more

It’s often said that television killed the radio, but could digital media wind up bringing the end of television? Keep reading to learn more about the rise of digital media and the decline of television. Consumers Are Cutting the Cord Although it’s happening slowly, Americans are cutting the cable cord read more

In the wake of a global internet privacy crisis, Facebook continues to maintain its central position in the digital economy, proven by its recent earnings report. Facebook posted soaring revenue and profit in its first earnings report following privacy concerns, shocking many analysts’ predictions. Revenue rose nearly 50% to $11.97 read more

In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as read more

What is an Internal Link? An internal link sends users to a different page on the same website. The source domain and target domain are the same. Not sure what that means? The same domain basically means the same website. Internal links can make navigating your site easier, and they read more