If you’re still using an outdated SEO strategy book that the library threw out in 1999, it may be time to rethink things. The internet is constantly evolving, and search engines are always finding ways to defeat ineffective and unfair attempts to circumvent organic searches. Are you guilty of using read more

YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember read more

It didn’t matter how many times NPR told me to NOT stare at the eclipse sans special glasses this past Monday. My natural instinct was to look up. Luckily for me, I was able to combat the urge. Based on Google Trends data though, it appears as though many Americans read more

In today’s fast-paced, hands-free world, voice search has transformed from a futuristic convenience into a daily necessity. Whether it’s asking Siri for directions, telling Alexa to play a playlist, or using Google Assistant to find an injury attorney near me, voice search is reshaping how users discover businesses online. So, read more

Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? read more

Social media is like a time machine. One minute you’re scheduling a post on your Facebook Page, the next minute you’re staring at your screen trying to think of a creative way to write ‘happy birthday’ on someone’s wall. 20 minutes later, you’re trying to figure out how the hell read more

Organic search traffic is one of the best ways to introduce people to your brand and bring new customers back. Follow these four best practices to improve your SEO and see the results you need. Do: Focus on the Readability of the Content Google’s past updates have focused on the read more

Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are read more

Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an read more

I’d like to announce a new music festival that I’ve put together. I’m calling it L1T FEST, and it’s going to have all the best acts. I’m talking Kendrick Lamar, Katy Perry, Beyonce, Beyonce’s unborn child in the form of a hologram that uses AI tech to predict what the read more