Ring in the New Year: What Your New Digital Marketing Strategy Needs to Look Like in 2023

With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up.

If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes into account what your customers want, or you’re going to fall flat on your face.

Here are three things to keep in mind when updating your strategy for 2019.

Stay Social

One of the best tools you have access to as a business owner is all the free advertising you can get on social media. With the help of social media, you can test out ideas with your digital marketing strategy in real time and see real results. Rather than having to guess whether you’ll be able to connect with your audience, make it happen on social media.

With social media, you get the opportunity to make powerful and directly targeted campaigns that work to connect with audiences of all types. Want to make something targeted to working-class women in Toronto? You can do it with social media.

Looking to try out a new flavor of your product in Ohio? Social media helps you figure out what kind of response you’ll get.

Start a Blog

When people use search engines, they’re either looking for a specific product or the answer to a question. When you start a blog, you get the chance to capture both audiences with your writing, offering answers to questions with your products and services as the solution.

When you start a blog, you also get the chance to increase your ranking on search engines. Search engines reward websites with lots of regular updates with higher results than other sites. They look for keyword intent and the context that you use terms in.

They’ll also be looking to match searchers with local results, so mention where you’re located as often as is relevant.

Don’t Give Up On Email

While it might seem slightly outdated, email is still a viable way to connect with your audience and run a promotion. When you maintain email as part of your digital marketing strategy, you connect with the people who’ve opted into what you have to offer.

When you connect with your customers via email, it feels more personal than social media.  Since it means you’ll reach them directly, you need to handle this contact information with care and target customers only with what they care about.

Your Digital Marketing Strategy Is a Moving Target

The metrics for success when it comes to digital marketing are constantly changing. If you’re not ready with a flexible and agile digital marketing strategy, you’re going to fall behind in the dust your competitors create. Use the three methods above but be ready to shift your content at a moment’s notice.

Check out our latest guide to ensure you’re also using best practices with paid advertising.