How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images read more

Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely noticed that pricing varies wildly among keywords. Take a look at five of the most expensive AdWords keywords. Business Services At a read more

Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and error to experiment with all the options it has to offer, you can design the read more

Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results. Create Additional Ad Groups Some keywords read more

Over the course of our 17 years in business, we’ve seen some pretty crazy scenarios and heard some outright falsehoods from potential clients. As with all things, agencies have different ways of structuring Sponsored Search agreements.  At Exults, one of our core principals is transparency; you should always have access read more

As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor performance. Often times we hear that advertising online didn’t work for a potential client only to read more