It’s no secret that social media represents a massive opportunity for businesses large and small alike. Looking at Facebook alone, 2.2 billion people log onto and actively use the platform on a regular basis. Add that number to the user bases of other popular social media platforms and you have a compelling read more

There are 4.1 billion people who have access to the internet today. Therein lies tremendous potential for your business. 4.1 billion people mean 4.1 billion opportunities for you to attract highly targeted customers who are interested in the services you offer and the products you’re selling. That is of course if you read more

In North America, 70% of the population has at least one social media account. In other words, social media is a fantastic way to reach your target audience, no matter who they are…. I mean when’s the last time you’ve met someone and they didn’t have SOME form of social media? But read more

Instagram launched in 2010 and now boasts over 1 billion monthly users. They know what they’re doing when it comes to attracting and keeping an audience. Constant improvement and new updated features are partly responsible for that growth. Keep reading to find out more about the Instagram update, “recommended posts.” We’ll read more

If you know anything about business, you know that Google is by far one of the best places to start up an ad campaign. With that in mind, it only makes sense that you jump in and start a campaign of your own. When you start an AdWords campaign, you read more

A human’s attention span used to be 12 seconds, but in this age of high-speed internet, it’s shortened to eight seconds instead. That’s right. People have shorter attention spans than goldfish. If you want to catch someone’s attention and keep them on your website, you need to do it fast. That’s read more

Is your website helping your business or potentially hurting incoming customers conversions? If you haven’t done a website upgrade in a few years, it could mean that your website could use a refreshment to better represent your product or service. Your website needs to be user-friendly, content-driven and relevant to read more

Social media advertising works. It’s an accepted fact of life in 2018 that if your business doesn’t have a strong presence on the top social sites, it may as well not exist. You need to pour time and money on social media sites like Facebook and Instagram. Trust us, it’s read more

When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all read more