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We love working with nice folks. It just brightens our day, which is saying something when our office is in South Florida. We were tickled when Broward College, the largest institution of higher education in Broward County, came to us to redevelop their aging Broward College Foundation website. It was clear this is a project they were very passionate about.
The Broward College Foundation raises scholarship funds for students in need and wanted to really highlight their new initiative – the American Dream Scholarship. The focus of the new site would be to present all the donation information in an easy to grasp way, while providing clear routes on how to donate. We also needed to provide support for a potential donorโs decision to give back – why choose Broward College?
It was up to Exults to make it happen.
After our discovery meeting with the client, we went full-steam ahead on putting together a strategy that would accomplish their goals while also telling a story to support them - plus it wouldnโt hurt if their site also looked beautiful. We gave the Broward College Foundation a more modern color scheme, utilized videos from students, alumni and other donors to support the reasons to donate, and streamlined the donation process tenfold.
A potential donor would be accessing on any device, so we knew we had to make the site responsive to ensure no opportunities were missed. We overhauled the menu method for tablet & mobile users to give them the best possible experience, all while keeping the main emphasis on donating to the foundation. Now Broward College Foundation had the best possible chance to continue helping students on their path to a better education.