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SoMi Pet Resort is a new Doggie Day Care and boarding facility founded by experienced pet resort owners. We helped launch this new brand with a colorful, friendly website that tells the story of their new resort.
Our primary goal with this website was to highlight the facility and the experience of the owners. The friendly, animal-loving team was an important component in helping visitors trust the brand and feel comfortable leaving their pets in their care. Custom imagery of the new facility was used throughout the website so pet parents could see where their dogs and cats would be spending time.
We knew that pet parents would be looking at the website on a variety of devices, depending on where they were in the sales funnel. We developed the website with calls-to-action that easily translate from desktop to mobile and back again, making it easy for current customers to book online or check the web cams, and new customers to call for information.