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If you don’t understand the metrics, they don’t matter. At Exults, we strive to provide you with the information you need in a format that you’ll understand. We have experience integrating the data that we collect from Google Analytics, Sponsored Search, and Social Media with CRMs like SalesForce, custom databases, and alternate reporting tools. We have also built custom reports from scratch that evolve into the primary performance indicator for marketing efforts in general.